Monthly Archives: February 2013

Bonuses, incentives and pay for performance

Posted on February 25, 2013 by Mitch Gooze

A recent dust-up in the City of San Jose is an apt reminder that poorly designed incentive programs are easy to create, and the results can be a problem. Team San Jose (the non-profit that manages some of San Jose’s … Continue reading →

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Changing positions takes longer than you wish it would

Posted on February 12, 2013 by Mitch Gooze

I’m a big fan of the new JC Penny. It’s also my wife’s “new favorite store.” I’m especially impressed with the fact they have found a position that is not just “another” department store. However, it has been a tough … Continue reading →

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The good and not so good ads from Super Bowl 2013

Posted on February 8, 2013 by Mitch Gooze

Of the remaining ads not mentioned in my earlier posts, here are the few that I felt warrant a mention. (BTW, as a reminder, I don’t comment on movie or TV show ads as they are tied to the content … Continue reading →

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Super Bowl 2013 Emotional Connection Ads

Posted on February 5, 2013 by Mitch Gooze

Very few companies can or should afford to use advertising to cement an emotional connection. Coke probably should and doesn’t really. However three Super Bowl 2013 ads seem to have that focus: 1. The Budweiser Clydesdales: This is a classic … Continue reading →

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Super Bowl 2013 Ad Commentary and Car Ads

Posted on February 4, 2013 by Mitch Gooze

As I say each year prior to these comments, I believe effective ads should lead to action. I realize that some disagree with me, and it is reasonable for Super Bowl ads to evoke other valuable emotions on the part … Continue reading →

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