Monthly Archives: August 2010

Possibly the greatest long-format ad ever

Long format ads are generally longer than one-minute and often associated with direct-order television. However, there can be many other uses of long-format ads, especially in today’s Internet society. My friends Abe Walking Bear Sanchez and John Younker recently shared … Continue reading

Posted in Automobile Industry | Tagged , , | Leave a comment

ReBrand, ReLaunch, Resign

A while back I posted about the 3-Steps in the CMO’s life cycle: ReBrand, ReLaunch and Resign. I was reminded of those three steps while reading about the battle going on between KFC (formerly known as Kentucky Fried Chicken) and a … Continue reading

Posted in brand, Marketing | Tagged , , , , , , , | 1 Comment

And the goal is?

My friend and master storyteller, Abe Walking Bear Sanchez, shared a story recently that I think bears (no pun intended) repeating. There once was a warrior who prided himself in being the finest archer in the land. One day he came … Continue reading

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It wouldn’t be so obvious if it wasn’t right under your nose

Removing waste from all of your processes is especially critical in today’s increasingly competitive, global market. Such streamlining not only includes the obvious supply-chain processes, but the demand chain (customer-facing) processes as well. In particular, finding and removing waste in … Continue reading

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Find a difference and leverage it

The world does not need another Wal-Mart. In truth it would not have needed Wal-Mart if Kmart had executed. Too many companies try to emulate a leader or compete head on in a market. Unless the leader has slipped, this is a … Continue reading

Posted in Marketing, retail | Tagged , , , , , , , , , | 3 Comments

Nero fiddled while Rome burned

While that story may not be precisely true, the metaphor remains relevant. Back in 2002 we wrote a paper entitled: “Is Your Business Model Right For Tomorrow’s Market?” As the title suggests, this paper asked a critical question, which many … Continue reading

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If you get the product right, “marketing” is a lot easier

It’s no secret that Buick car sales and the Buick brand have been on a downward slide for over two decades. This performance notwithstanding, Buick was selected as one of the surviving brands in the GM portfolio. In a post … Continue reading

Posted in Automobile Industry, Marketing | Tagged , | 1 Comment