Monthly Archives: March 2017

Adaptive Business Models

We have written a paper on business models, and most who write on the subject today focus on how business models are changing, often due to technology. Famously disruptive business models include amazon.com, airbnb, Netflix, Uber, etc. And sometimes changing … Continue reading

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We Love It When Others Agree

A recent article in Ad Age suggests that it is past time for mid-market companies to embrace data to improve decision-making. We agree. In fact we have written three papers on the subject. Granted the primary source in the Ad … Continue reading

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New Excuse; Same Result

If you take a look at the CMO category on this blog you will see that I have posted about the short tenure of “CMOs” for a while. It won’t take you long to see my point about why that … Continue reading

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