Category Archives: trade shows

Keys To Trade Show Success

I recently spoke at the IMTS Exhibitor workshop. After my speech, I was interviewed on IMTS TV about improving your success at trade shows. You can watch the 8 minute interview. Mitch

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Trade Show Marketing 101

I don’t get to a lot of trade shows anymore (I guess good for me), and I had the opportunity¬†to attend the National Association of Broadcasters (NAB) Show in Las Vegas last week. This is a very large show. So, … Continue reading

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Instant Feedback Not Limited To Web-based Marketing Programs

An article in the September 29, 2008 issue of Forbes Magazine talks about Alliance Tech and their intelligent use of RFID technology to track trade show visitors and their booth visits. Now an exhibitor can know who visited their booth, … Continue reading

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