Tag Archives: audi

Getting It Right in Long Form

Commercials need to be entertaining with a solid message to work well. Too many focus on entertainment, go viral and produce nothing for the bottom line. Then there is an example like this from Audi: http://io9.com/old-spock-battles-new-spock-in-the-greatest-car-commerc-493836696 Mitch

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Super Bowl 2013 Ad Commentary and Car Ads

As I say each year prior to these comments, I believe effective ads should lead to action. I realize that some disagree with me, and it is reasonable for Super Bowl ads to evoke other valuable emotions on the part … Continue reading

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Super Bowl 1st Half Ads Commentary

Not being a Madonna fan, I thought I would post my first half advertising commentary during half-time. In no particular order: 1. My favorite ad was the Budweiser Prohibition ad. Well executed, on message and ties back to their traditional … Continue reading

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Somebody’s doing something right

Amid the doom and gloom in the auto sector, here comes Audi with record sales for the 13th year in a row.  While Audi is a niche player in the industry (sales above 1M units for the first time), it … Continue reading

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