Monthly Archives: May 2015

And Again With The Power of Focus

Posted on May 26, 2015 by Mitch Gooze

It never ceases to amaze me how many companies chasing top line growth (perhaps to appease Wall Street) diversify into mediocrity … or worse. The latest example is Crocs. Full disclosure, I have worn Crocs for years, much to the … Continue reading →

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Blaming The Weather And Other Excuses

Posted on May 21, 2015 by Mitch Gooze

Retailers have blamed the weather for their poor performance for several months now. In fact, many companies have used the weather as their excuse for sub-par performance. Could be, but… Macy’s just reported Q1 sales for 2015 down from 2014. … Continue reading →

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Changing Innovation Archetypes … Successfully

Posted on May 19, 2015 by Mitch Gooze

Shortly after Steve Job’s death, I wrote about the challenge facing Apple to continue its innovation excellence given the archetype they were using was based on the Visionary Leader approach. One of the problems with the Visionary Leader archetype is … Continue reading →

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Over-Promise And Under-Deliver Is Not A Good Strategy

Posted on May 15, 2015 by Mitch Gooze

While the headline is true, if everyone in your industry does it, you can get away with it longer than is reasonable. Today’s examples are airline related (where else can you find such easy examples of this). I made the … Continue reading →

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Business Model Innovation

Posted on May 12, 2015 by Mitch Gooze

Innovating your business model can bring greater rewards than many other innovations. Consider Amazon.com as a simple example. Bookstore business model innovation that has continued to morph. A recent article in Chief Executive suggests that mid-market companies need to reconsider … Continue reading →

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Just Because It’s Easy, Doesn’t Mean You Can’t Make A Big Deal About It

Posted on May 7, 2015 by Mitch Gooze

The ongoing anxiety over GMO foods is a marketing opportunity for many companies. Chipotle recently announced, with great fanfare, the end of GMOs at their restaurants. I ate at a Chipotle for the first time in a while on the … Continue reading →

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Why Not Why?

Posted on May 5, 2015 by Mitch Gooze

In my book, The Secret To Selling More, I focus on the key question: What? What are customers buying from you they can’t buy, or don’t believe they can buy, anywhere else? This is fundamentally different from the popular thinking … Continue reading →

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