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Monthly Archives: May 2015
And Again With The Power of Focus
It never ceases to amaze me how many companies chasing top line growth (perhaps to appease Wall Street) diversify into mediocrity … or worse. The latest example is Crocs. Full disclosure, I have worn Crocs for years, much to the … Continue reading
Blaming The Weather And Other Excuses
Retailers have blamed the weather for their poor performance for several months now. In fact, many companies have used the weather as their excuse for sub-par performance. Could be, but… Macy’s just reported Q1 sales for 2015 down from 2014. … Continue reading
Posted in retail
Tagged blaming the weather, excuses for poor performance, JC Penney, Macy's, retail performance
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Changing Innovation Archetypes … Successfully
Shortly after Steve Job’s death, I wrote about the challenge facing Apple to continue its innovation excellence given the archetype they were using was based on the Visionary Leader approach. One of the problems with the Visionary Leader archetype is … Continue reading
Posted in Innovation, management
Tagged Apple, Innovation, innovation archetypes, replacing Steve Jobs
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Over-Promise And Under-Deliver Is Not A Good Strategy
While the headline is true, if everyone in your industry does it, you can get away with it longer than is reasonable. Today’s examples are airline related (where else can you find such easy examples of this). I made the … Continue reading
Business Model Innovation
Innovating your business model can bring greater rewards than many other innovations. Consider Amazon.com as a simple example. Bookstore business model innovation that has continued to morph. A recent article in Chief Executive suggests that mid-market companies need to reconsider … Continue reading
Posted in Uncategorized
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Just Because It’s Easy, Doesn’t Mean You Can’t Make A Big Deal About It
The ongoing anxiety over GMO foods is a marketing opportunity for many companies. Chipotle recently announced, with great fanfare, the end of GMOs at their restaurants. I ate at a Chipotle for the first time in a while on the … Continue reading
Posted in Advertising, Marketing, product development, promotion, retail
Tagged Chipotle, GMOs, non-GMO food
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Why Not Why?
In my book, The Secret To Selling More, I focus on the key question: What? What are customers buying from you they can’t buy, or don’t believe they can buy, anywhere else? This is fundamentally different from the popular thinking … Continue reading
