Category Archives: product introduction

They Started It, And They Still Missed It

Pepsi recently announced the “return” of Diet Pepsi with aspartame. This caused a big to do on a recent conference call. Aspartame was removed from many diet drinks due to consumer concern about health issues. However, as Pepsi CEO, Indra … Continue reading

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A Little Less Talk And A Lot More Action … Please

Lyrics from a Country-Western song resonated with me as I was reviewing some old magazine articles from my archives. The content was about the idea that the tipping point construct was not valid and that the idea of Connectors and … Continue reading

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Will The Return Of The Edsel Be Next?

For reasons that are beyond me, Pepsi has announced the return of their 1990s soft drink failure, Crystal Pepsi. For those of you who don’t remember, or never heard, Crystal Pepsi was a “clear cola.” As predicted by my friend … Continue reading

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If At First You Don’t Succeed…

…Try, try again. But doing the same thing over and over and expecting a different result is the definition of insanity. So, if you are going to try, try again, at least try something different. Which brings me to Pepsi. … Continue reading

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Where’s There’s Smoke, Maybe That’s All There Is

Dollar Shave Club was an Internet sensation last year with their clearly clever, viral videos. They also have a pretty big pot of venture capital funds behind them; but how are they doing? Not so well it turns out. And … Continue reading

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Why Did This Take 80 Years?

Prohibition in the US ended 80 years ago today. I didn’t know that and I have never met anyone who did. It’s also my wife’s birthday, and she didn’t know it either. However, she now has another reason to have … Continue reading

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Does This Product Placement Backfire?

Telepresence robots have been getting a fair amount of press in the last year. For the less initiated, these robots allow a virtual worker to move about the office while not actually being there and take part in meetings and … Continue reading

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Smash mouth advertising

HTC is introducing their new phone, the HTC One, with a great tag line: “Everything your phone isn’t.” In your face and to the point. How can you ask for more? The phone, as shown in this recent ad, is … Continue reading

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Just what the cool kids must have … at $20K

LG announced their new Cedia HD TV with 4x the resolution of a standard HD TV. The fact there is no media whatsoever which you can access to take advantage of this 84″ marvel has not stopped LG from putting it on sale … Continue reading

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The CompleteTask List for Product Introduction

We’ve just published a booklet on Kindle written by Barbara Mroz (my wife) titled New Product Introduction – The Complete Task list.  This product introduction process map and checklist was created by Barbara originally for a client who was bringing … Continue reading

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