Category Archives: competitive advantage

Differentiation By Customer Experience

You can’t out Walmart Walmart. You can’t out Amazon Amazon. And most retailers have to contend with one or both of them, or their equivalents. They may be direct competitors or indirect competitors. If you want to successfully compete with … Continue reading

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Again With The Power Of Focus

“There is no business that cannot improve its performance by narrowing its focus.” Thus stated David Palmer an original member of our team many years ago. And I keep finding examples to prove he was right. Here is another: New … Continue reading

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OMG Being Valuably Different Actually Matters

Casual dining restaurants are suffering. Applebee’s is no exception. A glut of competitors is causing some to see decreases in sales. “The crux of the problem is that Applebee’s is suffering from a problem that has plagued many modern casual … Continue reading

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What Does Most Admired Really Mean?

There are any number of “most admired” lists published each year. Some are bogus, others seem to be legit. However, what do they tell us? Perhaps that even professionals who “vote” in such polls can be easily fooled. Three recent … Continue reading

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A 6-Step Plan For Increased Competitive Advantage

If you a running a competitive business these days, you already have world-class operations (if you didn’t, you’d be out of business or on the short path there to.) That is, you have already applied process technology and process management … Continue reading

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Why You Need To Be #1 or #2

GE has a mantra that they intend to be #1 or #2 in any market they serve, and if they can’t they will exit the market. In my first book on Marketing, It’s Not Rocket Science: Using Marketing to Build … Continue reading

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Misguided Competitive Advantage

Much is written on competitive advantage. The amazon.com website brings up 1000s of search results in the books section alone. My second book, The Secret To Selling More, discusses it, and my third book (along with Ralph Mroz), Value Acceleration, … Continue reading

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