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Blogroll
Monthly Archives: March 2013
As predicted, they died
Several times I posted that QR codes were doomed. (Just search on QR to find my earlier posts). In a recent article by B.L. Ochman in Advertising Age, she declares QR Codes dead. The lessons she cites were my reasons … Continue reading
Focus matters: another example
I have posted a few times on the power of focus (just search the site on the word “focus”) because companies that focus usually outperform those that don’t. Today’s example is Carl’s Jr. (or Hardee’s for those of you in … Continue reading
Posted in Focus, retail
Tagged Carl's Jr., CKE Restaurants, competing for Millennials, focus, Hardee, market focus
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Direct vs indirect competition
Most companies attempt to understand and counter direct competition. The best do likewise with indirect competition. (Alternatives that customers can choose instead of buying from your firm; even though the product or service acquired may not be identical, it uses … Continue reading
Brand re-positioning: difficult if not impossible
Repositioning a brand can be all but impossible, especially for a decades old, entrenched brand that has become a verb as has Xerox. However, the company has needed to expand beyond its position in copiers for many years to achieve … Continue reading
Great ads make a their point
Great advertising makes a specific point in a memorable way. This is an example of one Mitch
Posted in Uncategorized
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Men are not buffoons, or maybe they are?
In 2010 I named Dove for Men the oxymoron ad of the Super Bowl. I just don’t get the idea that you can take a brand (Dove) that has spent a fortune positioning itself as a women’s beauty product and … Continue reading
Posted in brand
Tagged brand positioning, Cosmetics, Dove, Dove Men, Men, oxymoron ads, positioning, Super Bowl, Unilever
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What gets measured gets managed
That maxim has been around for a long time and is an accepted tenet by most experienced managers. We need to be reminded that measuring the wrong things can result in managing the wrong outcomes. Measuring patient satisfaction in healthcare … Continue reading
Value Acceleration 