Monthly Archives: December 2015

Confusing Motion With Progress

My older son, who works for a Fortune 200 company, mentioned this morning that his company was going through yet another reorganization to improve results, or efficiency … or something. I remember telling my dad the same story, and I … Continue reading

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How Fast Is Fast Enough?

There’s an old gunfighter maxim that basically says you’re either quick or you’re dead. That maxim is absolutely true today in many businesses, most especially retail. While many on-line retailers are trying to figure out how to deliver as Amazon … Continue reading

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Finally A Brand Metric That Might Actually Matter

Brand value metrics abound. Several consulting and branding firms purport to measure brand value. I have written my opinion on those before. Many marketers attempt to persuade their boss that increased brand awareness equals increased revenue. Not true. Meanwhile many, … Continue reading

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