Monthly Archives: July 2015

Death Of A Sales(man)Person

Posted on July 30, 2015 by Mitch Gooze

The imminent demise of the sales person has been predicted for some time. And, as Mark Twain once wrote: “The report of my death was an exaggeration.” U.S. companies spend almost $1T on sales people every year. That is about 3x … Continue reading →

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Promises You Can’t Keep … Why Make Them?

Posted on July 28, 2015 by Mitch Gooze

This is a theme I am writing about over the last couple of months, because it keeps coming up … and I can’t see what the point is of making promises you can’t deliver upon. This post is about La Quinta … Continue reading →

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A Truly Novel Promotion From An Unlikely Source

Posted on July 23, 2015 by Mitch Gooze

The other day my grandson came over wearing an edgy t-shirt from his orthodontist. Two things got my attention: (1) he was wearing what was essentially an ad for his orthodontist and (2) it was a pretty awesome shirt. I … Continue reading →

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Brick and Mortar Suicide … Continues

Posted on July 21, 2015 by Mitch Gooze

Last year I wrote about the continued self-inflicted demise of brick and mortar stores. The pace is accelerating because of the suicidal management of the brick and mortar stores and the continued innovation of the on-line stores, most especially Amazon.com. … Continue reading →

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Wouldn’t It Be Easier To Just Change The Name?

Posted on July 16, 2015 by Mitch Gooze

Apparently diets are dead and mentioning them in the food industry is forbidden. At least according to an article in Advertising Age. As a result of this fact, Lean Cuisine has struggled. Or perhaps the product is not very good. … Continue reading →

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Why Promote What You Don’t Want To Sell?

Posted on July 14, 2015 by Mitch Gooze

In a return to the “why are they promoting what they can’t (or won’t) deliver” department, let’s look at the Chevy Spark EV. This vehicle is apparently a “dog.” Sales were dismal and showed no signs of improving. But then … Continue reading →

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A Billion Here, A Billion There, Pretty Soon It’s Real Money … Or Not

Posted on July 9, 2015 by Mitch Gooze

Yesterday Microsoft announced it was shutting down and writing off its $7.4B investment in Nokia. They just bought them last year. What strategy change was necessary, and unforeseeable just 12 months ago (give or take), that caused this $7.4B investment to … Continue reading →

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In The Continuing Quest For I’m Not Sure What…

Posted on July 7, 2015 by Mitch Gooze

JC Penney is still finding ways to amaze me; and not in a good way. I’ve railed on them for a while as regular readers know. (New readers just do a search of the blog for Penney.) Last month they … Continue reading →

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Is It A Problem Or…

Posted on July 2, 2015 by Mitch Gooze

I heard a great thought from my friend Ted Steinberg the other day. He was talking with a CEO, and after listening to him for a while, Ted said, “You seem to have a tendency to look at opportunities as … Continue reading →

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