Monthly Archives: April 2009

Seven Steps To Value Acceleration (Part 1)

Posted on April 27, 2009 by Mitch Gooze

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next couple … Continue reading →

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Microsoft Sales Drop

Posted on April 24, 2009 by Mitch Gooze

Microsoft reported its first drop in sales since they went public. Blame is being placed on the recession. Perhaps. Or maybe the real culprit is Vista an operating system panned and avoided by a large number of people. As Yogi … Continue reading →

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Palm Pre

Posted on April 24, 2009 by Mitch Gooze

Advertising Age published an article today on the Palm Pre in which I was quoted. Good article too. Mitch

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11 Secrets to Marketing in a Down Economy (Part 3)

Posted on April 22, 2009 by Mitch Gooze

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can … Continue reading →

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More on process management

Posted on April 19, 2009 by Mitch Gooze

We were featured again with a new post on ProcessGenie.

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Adapting an old idea for the Internet age

Posted on April 16, 2009 by Mitch Gooze

I read an interesting article about a small company called OpenDNS. The purpose of their business is to speed up your Internet access by directly connecting you to the actual address of the website you are looking for. Without going … Continue reading →

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The human side of process management

Posted on April 15, 2009 by Mitch Gooze

This is a guest post by one of our co-workers, Bayard Bookman. He was reviewing the post Mitch made on Processgenie.com and had some comments of his own. Perhaps the largest resistance to applying BPM to the demand side, i.e., … Continue reading →

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Applying process thinking to marketing and sales

Posted on April 14, 2009 by Mitch Gooze

I am the guest blogger today at http://blog.processgenie.com.  Check it out. Mitch

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11 Secrets to Marketing in a Down Economy (Part 2)

Posted on April 13, 2009 by Mitch Gooze

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can download … Continue reading →

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11 Secrets to Marketing in a Down Economy (Part 1)

Posted on April 3, 2009 by Mitch Gooze

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can … Continue reading →

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