Monthly Archives: November 2017

What is Marketing … Really?

Thrilled that Gardner Business Media published our thoughts on what is marketing … really. Happy Thanksgiving. Mitch

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Back in 2013 I posted about Quinn Emanuel’s ad and their focus on providing what their customers want to buy … a win. In 2013 their “see it our way” number was 90%. In their most recent ad it is … Continue reading

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The Pyschology of Price

I am continually fascinated by how the mind works, especially when it comes to price. Bundles are often a great way¬†to get people to buy more (up-sell or cross-sell). Making it easy to order often times gets people to buy … Continue reading

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