Monthly Archives: November 2015

Does A CMO Add Any Value To A Company?

Well there’s a loaded question. This question has been posed for many years (at least 12) and the answer depends on who you ask. In 2003 a paper was written showing that CMOs increase revenue. (Though given the small percentage … Continue reading

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When All Else Fails, This Can Increase Your Company’s Perceived Value

David Aaker found a positive correlation between advertising and stock price over 20 years ago. In 1997 Corebrand also released a report positively correlating advertising and stock price. Increased awareness appears to increase perceived value of a company, which is … Continue reading

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How Do You Decide What To Do?

Much has changed since 2005 in terms of how marketers are expected to make decisions. We’ve gone from a gut feel and intuition driven process (mostly) to what is supposed to be a data-driven, fact-based decision process today. Marketers are … Continue reading

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Differentiation Or Same As Everyone Else

I snapped this ad in the San Jose Airport. My thoughts were what tax advisory firm is going to lead with “you don’t matter to us”? How does this ad differentiate this firm in any possible way? What is its … Continue reading

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