Monthly Archives: October 2008

Marketing Done Well

Posted on October 29, 2008 by Mitch Gooze

While we often make fun of the airlines on this blog, this is an example of really good marketing. It has to do with Southwest Airlines. If you do not fly them often or at all you probably think they … Continue reading →

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Retailers biting the dust

Posted on October 22, 2008 by Mitch Gooze

Mervyns, a California based retailer declared bankruptcy earlier this year and just announced that they were going to liquidate as they could not find a buyer or appropriate financing to continue. No doubt many will ascribe their demise to the … Continue reading →

Posted in customer loyalty, customer satisfaction, customer service, recession, retail | Tagged , , , , , , , , , , , , , , , | Leave a comment

Your price is too high and other untruths

Posted on October 17, 2008 by Mitch Gooze

The September 29, 2008 issue of Fortune Magazine published the results of a Miller Heiman/Fortune survey of sales people. One of the questions they published the results for was the classic: “When I lose the deals the primary reason is:” … Continue reading →

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Is Steve Ballmer delusional or just wrong?

Posted on October 8, 2008 by Mitch Gooze

Where am I coming from with this one you may ask? Or perhaps your answer is both. Anyway, this blog post is really about an interview with Steve Ballmer published in the San Jose Mercury on October 6th regarding Microsoft’s … Continue reading →

Posted in consumer electronics, Innovation, Marketing | Tagged , , , , , , , , , , , , , , , | 1 Comment

It’s All About Focus

Posted on October 3, 2008 by Mitch Gooze

As we have preached for many years, one area where companies do themselves in is lack of focus. In an effort to “spread their risk” or not “put all their eggs in one basket,” too many companies diversify into mediocrity. … Continue reading →

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