Category Archives: Focus

The Power of Who and the Power of Focus (Part 10)

Posted on November 20, 2018 by Mitch Gooze

For many years, we have espoused the idea of knowing Who should be your customer, and, sometimes more importantly, Who should NOT be your customer. Some recent research suggests that this is powerfully true in terms of customer satisfaction as … Continue reading →

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The Power of Focus … Part 9

Posted on May 8, 2018 by Mitch Gooze

I’ve published several posts on the power of focus. (Heck there’s a whole category in the blog history on it). Bottom line, companies improve their performance by narrowing their focus. Diversification usually makes the bottom-line worse, even if it improves … Continue reading →

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Another Example of the Power of Focus

Posted on September 12, 2017 by Mitch Gooze

Over the years I have written several posts on the power of focus. (Heck there is a category for it on the blog page). Today’s example is Chili’s which is reducing its menu by 40 items from 125 to 75 … Continue reading →

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Focus and Say Cheese

Posted on September 5, 2017 by Mitch Gooze

As I have started almost all the posts in this series on focus, … focus matters. Pursuing top line growth to impress Wall Street usually  fails as the top line grows (if it does), while the bottom shrinks, or at … Continue reading →

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Again With The Power Of Focus

Posted on October 11, 2016 by Mitch Gooze

“There is no business that cannot improve its performance by narrowing its focus.” Thus stated David Palmer an original member of our team many years ago. And I keep finding examples to prove he was right. Here is another: New … Continue reading →

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And Again With The Power of Focus

Posted on May 26, 2015 by Mitch Gooze

It never ceases to amaze me how many companies chasing top line growth (perhaps to appease Wall Street) diversify into mediocrity … or worse. The latest example is Crocs. Full disclosure, I have worn Crocs for years, much to the … Continue reading →

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McDonald’s May Be Getting It

Posted on December 16, 2014 by Mitch Gooze

Back in the early days of McDonald’s and In n Out Burger, both stores offered hamburgers, french fries, soft drinks and milk shakes. McDonald’s had the word Hamburger on its signs (no longer) and they were focused. Over the decades … Continue reading →

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Eleven Years Later And Back Where They Were

Posted on September 16, 2014 by Mitch Gooze

Back in 2003 McDonald’s was suffering from a lack of execution that was affecting its top and bottom lines. The CMO at the time was given credit for turning things around with the “I’m Lovin’ It” campaign. As I noted in an … Continue reading →

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The Power of Focus

Posted on August 19, 2014 by Mitch Gooze

I have written several posts on the power of focus. (Just use the category tab on the right to find them.) My friend and professor David R. Palmer always said, “There is no company that cannot improve its results, by … Continue reading →

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Do you suffer from orgasnizational ADD?

Posted on September 26, 2013 by Mitch Gooze

I ran across two very interesting young guys the other week, both of whom drilled home a perennial business lesson: focus! In a parallel life I was a police firearms instructor, and I still follow the field a bit.  One … Continue reading →

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