Tag Archives: iphone

Did Apple just save RIM and the Blackberry?

Apple‘s devastating legal victory over Samsung and, by association, the Android operating system may have had the unintended effect of breathing life into RIM and its Blackberry; a product mostly given up for dead, except by those corporate users whose … Continue reading

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Measurable TV

Mass advertising has suffered to some degree over the last few years as marketing communications executives have opted for output-based advertising mediums to at least seem to be measuring something. Thus the rise of the web as an advertising medium. Well TV … Continue reading

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From cool to drone

How do users of  the hottest, coolest, edgy trend become tomorrow’s drones? When does your product position move from one the “cool kids” use to ones the drones use? We’ve seen this happen in fashion and in technology products to … Continue reading

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Is Apple about to make the same mistake … again?

Apple has moved to dominance in some consumer product categories with leading edge, useful products such as the iPod, iPad and iPhone. This also helps their computer sales. There was a time Apple was the dominant personal computer maker as well. … Continue reading

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That’s why there are early adopters

I was driving in downtown Palo Alto last week early in the morning and saw the line of people outside the Apple Store going around the block looking to get an iPhone 4. Classic behavior of early adopters. Even though Apple … Continue reading

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Seven Steps To Value Acceleration (Part 4)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of … Continue reading

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Palm Pre

Advertising Age published an article today on the Palm Pre in which I was quoted. Good article too. Mitch

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