Tag Archives: IBM

Spending time with customers

Many readers know I am a BIG fan of encouraging CEOs to spend a bunch of their time out with customers. (I recommend 20-25%). While I cannot yet prove this improves the performance of your company (Bob Johnson and I are … Continue reading

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Brand extensions

I generally agree with Al Ries. His insights into positioning have been remarkable over the years. He is a fanatic about NOT allowing brand or line extensions. His position is they usually (always) result in poorer performance than if you created … Continue reading

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From cool to drone

How do users of  the hottest, coolest, edgy trend become tomorrow’s drones? When does your product position move from one the “cool kids” use to ones the drones use? We’ve seen this happen in fashion and in technology products to … Continue reading

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