Tag Archives: ACNielsen

Are you measuring what you can … or what you should?

As marketers continue to be pushed for accountability, many continue to measure something … anything … to try to prove value. You might think that measuring something is better than measuring nothing. Not true. If you take action from the … Continue reading

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Pay attention this won’t last long

The AP ran a story last week on the rise of the 15 second TV commercial. AC Nielsen notes the 15 second spot is now 34% of all national ads. What’s driving this trend? Probably the same one that drove … Continue reading

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