Tag Archives: first mover advantage

You Didn’t Need to do a Study to Project This

An article in Automotive News Europe citing a “study” by AlixPartners, LLC states that billions will be spent on developing autonomous cars with over 50 major players involved. They then confidently predict that most of these efforts will fail, and … Continue reading

Posted in Automobile Industry, first mover advantage | Tagged , , , | Leave a comment

From cool to drone

How do users of  the hottest, coolest, edgy trend become tomorrow’s drones? When does your product position move from one the “cool kids” use to ones the drones use? We’ve seen this happen in fashion and in technology products to … Continue reading

Posted in first mover advantage | Tagged , , , , , , , , , , | 1 Comment

Old habits …

Many a company, including ones I have been involved with, is taken by surprise at how slowly human beings often take to change behaviors. Lots of hype has been written about watching videos on the web and how many views YouTube … Continue reading

Posted in first mover advantage, Innovation | Tagged , , , , | Leave a comment

Christopher Columbus and the First Mover Advantage

It’s the Columbus Day holiday here in the U.S. and it got me thinking about the “first mover advantage” myth. We posted back in 2007 about the first mover advantage myth and have spoken about it to our audiences. Christopher Columbus … Continue reading

Posted in first mover advantage | Tagged , , , , , , | Leave a comment

Being First Is Not A Driver of Success

Charles W. Lindberg died a few days ago at the age of 86. Since he is not the Charles Lindbergh who was credited with being the first person to fly successfully across the Atlantic Ocean, you have probably never heard … Continue reading

Posted in first mover advantage, Marketing, Uncategorized | Tagged , , , | Leave a comment