Tag Archives: Google

What’s in a name?

Most new companies would kill for a name that told people what they offered or what services they provided. Most of those names are long gone, so many new companies have to invest in educating people about their name and … Continue reading

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From cool to drone

How do users of  the hottest, coolest, edgy trend become tomorrow’s drones? When does your product position move from one the “cool kids” use to ones the drones use? We’ve seen this happen in fashion and in technology products to … Continue reading

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Is Apple about to make the same mistake … again?

Apple has moved to dominance in some consumer product categories with leading edge, useful products such as the iPod, iPad and iPhone. This also helps their computer sales. There was a time Apple was the dominant personal computer maker as well. … Continue reading

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