Tag Archives: Marketing

What Is Marketing … Really?

Thrilled to note that Vistage Florida posted my thoughts on this topic. Mitch

Posted in Marketing | Tagged , , | Leave a comment

How Much Is Marketing Really Worth To Your Company?

Well, there’s an often asked question. How do you answer it? We’ve seen and heard CMOs, VPs of Marketing, etc. scramble to create an answer to this question. Articles are written regularly on the importance of quantifying Marketing ROI and … Continue reading

Posted in Marketing, marketing performance management | Tagged , , , , | Leave a comment

Getting In Touch With Customers? … Or An Excuse

Cadillac recently announced they were being split off from GM as a separate business unit. Good for them. As long as they don’t follow Saturn’s fate; as a separate business unit that is. Cadillac also announced they were moving sales … Continue reading

Posted in Automobile Industry, Spending time with customers | Tagged , , , , | Leave a comment

Are UK CMOs really CMOs?

According to an article in Marketing Week, a recent study by the Chartered Institute of Marketing found that only 45% of UK CMOs are guaranteed involvement in the development of new products and services. Since marketing involvement in the development … Continue reading

Posted in CMO, Marketing, product development, Uncategorized | Tagged , , , , | Leave a comment

Lessons in Brand Positioning

An article yesterday in Advertising Age reflects on what Marketer’s can learn from the election campaign tactics. The article astutely discusses pro-active things marketing communications experts can do to deliver their message in today’s multi-channel universe. However, the article does not … Continue reading

Posted in brand | Tagged , , , , , , | 1 Comment

Text messages as a direct marketing technique

In a conversation today with a direct marketing expert I learned about the “latest” direct marketing technique and got a tip as well. He told the audience they should be sure to build a list of cell phone #s, and not … Continue reading

Posted in Marketing | Tagged , , , | 1 Comment

The role of Marketing in business

Most people’s view of Marketing is limited to advertising and related constructs. Seth Godin in a recent blog post reminds us of that. He also presents a visual construct and recommendation for solving Marketing problems. I agree with his construct. However, … Continue reading

Posted in Marketing | Tagged , , , , , | Leave a comment

Doing what matters

A recent Advertising Age article apparently raised a ruckus because it had the audacity to state that a vast majority of marketers set their budgets based on historical spending and gut instinct and not ROI. Is this really shocking? Not to me. While there is … Continue reading

Posted in management, Marketing, marketing performance management | Tagged , , , , | Leave a comment

What happened at GE? And could it happen to you?

In the 1952 GE annual report, GE defined marketing as an omnibus concept and stated  “The marketing department will establish for the engineer, the designer, and the manufacturing man what the consumer wants in a given product, what price he is … Continue reading

Posted in CMO, Marketing | Tagged , , , , , , , , , | 3 Comments

Email or direct mail, which is better?

Many people have abandoned direct mail for what they perceive is more effective methods such as email marketing. While I will grant you that email marketing is much less expensive than is direct mail marketing, it may not be more effective. (And … Continue reading

Posted in Advertising | Tagged , , , , , | Leave a comment