2011 Super Bowl Ads: the good, the bad and the ugly 1Q

Today, I’ll offer my viewpoint on the Super Bowl ads that aired in the first quarter of the game.

I felt the best ad of the quarter was the Kia Optima ad. It delivered on message and it used Super Bowl quality special effects. I felt the Audi A8 ad was well done and on message and not your typical car ad. The Chevy Volt ad was also good, though the Chevy Cruze ad made no sense to me unless their target market is old people.

I felt the Pepsi Max ads were both funny and delivered their message. I don’t get the Doritos message at all, and assume they are targeting teens with their message. Though I am not sure how many of them eat or care about Doritos.

And of course GoDaddy used their tried and true formula to drive traffic to their website. Other than the Doritos ad just mentioned, I felt the Bridgestone ad was not effective at all.

That’s my position.


This entry was posted in Super Bowl Ads and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s