Tag Archives: Strategic planning

What Is Marketing? What Is A Strategic Plan?

I was interviewed recently on IMTSTV on these two subjects. My surprisingly short answers are in this video. Take a look. Mitch

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Strategic Execution: Getting The Right Things Done

In his book, The 8th Habit, Steven Covey notes that only about 33% of employees know where the company is going (or at least trying to go); 22% can connect the dots between their goals and the company’s goals; and … Continue reading

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Strategic Judo: Turning Showrooming into a Brick & Mortar Advantage

Business strategy gets a bad rap from many pundits who suggest that strategic planning is passe, and that you just have to act and adjust. Strategies are designed to achieve a goal given the environment you operate within. Act and … Continue reading

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The right results

I was walking through O’Hare yesterday (got lucky and beat a big snow storm out of town) and saw the ad pictured here. The ad got my attention because it was about strategy meeting the real world. We focus on … Continue reading

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