Tag Archives: Down economy

11 Secrets to Marketing in a Down Economy (Part 10)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper … Continue reading

Posted in Down economy | Tagged , | Leave a comment

Microsoft Sales Drop

Microsoft reported its first drop in sales since they went public. Blame is being placed on the recession. Perhaps. Or maybe the real culprit is Vista an operating system panned and avoided by a large number of people. As Yogi … Continue reading

Posted in Down economy | Tagged , , , | Leave a comment

11 Secrets to Marketing in a Down Economy (Part 1)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can … Continue reading

Posted in Down economy, process management | Tagged , , , , | Leave a comment

Following up on obstacles to making sales

In January we blogged about Hyundai America’s buyer assurance plan. We noted in that post that we loved the idea and that time would tell if it worked. On February 17th, we notedthat JetBlue had picked up on the idea. … Continue reading

Posted in Automobile Industry, Down economy, first mover advantage, sales | Tagged , , , , , | Leave a comment

Does tele-commuting work?

We don’t normally comment on general management issues, but I have always wondered about the true effectiveness of tele-commuting and flex hours. I understand some flexibility in start and end times, but over the last 15 years flex time/tele-commuting has, … Continue reading

Posted in Down economy | Tagged , , , , | Leave a comment

It’s All About Focus

As we have preached for many years, one area where companies do themselves in is lack of focus. In an effort to “spread their risk” or not “put all their eggs in one basket,” too many companies diversify into mediocrity. … Continue reading

Posted in Down economy, Marketing | Tagged , , , , , , , , | Leave a comment