Tag Archives: WII

It’s about value not price, even in a downturn

I am reminded again that in any market customers look for value and that does not necessarily mean low price. (For more on my discussion of the miuse of the term “value priced” you can download a free white paper.) … Continue reading

Posted in Down economy, Pricing, recession, retail | Tagged , , , , , , , , , , | Leave a comment

Is Steve Ballmer delusional or just wrong?

Where am I coming from with this one you may ask? Or perhaps your answer is both. Anyway, this blog post is really about an interview with Steve Ballmer published in the San Jose Mercury on October 6th regarding Microsoft’s … Continue reading

Posted in consumer electronics, Innovation, Marketing | Tagged , , , , , , , , , , , , , , , | 1 Comment