Tag Archives: downturn

Kicking butt in the downturn

W.W. Grainger Inc. last Wednesday reported an 18% drop in second-quarter profit but said it was able to carve out market-share gains even as the economy is showing no signs of a rebound. Apple® announced financial results for its fiscal 2009 third … Continue reading

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New customers from the downturn

One of the things which happens in any downturn is that people try lower priced goods and services. They may try private label over brand, or they may shop in stores they normally have not shopped in to try to … Continue reading

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11 Secrets to Marketing in a Down Economy (Part 7)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can … Continue reading

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Value still sells at any price

You’d think with the downturn in full stride and high-end brands and retailers suffering that people would be looking to save money any way they can. Well value still sells, no matter the price. My case in point today is … Continue reading

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And now it hits the PC business

The AP reported today that global PC shipments dropped for the first time in six years. Unlike other retail categories where unit volume was up but average selling price was down due to discounting, PC unit sales actually dropped in … Continue reading

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Somebody’s doing something right

Amid the doom and gloom in the auto sector, here comes Audi with record sales for the 13th year in a row.  While Audi is a niche player in the industry (sales above 1M units for the first time), it … Continue reading

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Retail sales this holiday season … what’s the real story

While I have no doubt that this holiday season’s retail sales will not have been great, I will look forward to hearing the actual numbers. And I suggest you look at them in detail. Since the report will come out … Continue reading

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