Tag Archives: promotion

If You Can’t Fix It, Feature It: Part 6

As I said in the prior five posts in this series, one of my Group Executives at Teledyne, Roy Fields, said those words to me (If you can’t fix it, feature it) and they have proven hugely valuable. This sign … Continue reading

Posted in promotion | Tagged , , , , | Leave a comment

A Truly Novel Promotion From An Unlikely Source

The other day my grandson came over wearing an edgy t-shirt from his orthodontist. Two things got my attention: (1) he was wearing what was essentially an ad for his orthodontist and (2) it was a pretty awesome shirt. I … Continue reading

Posted in Advertising, promotion | Tagged , , , , , | Leave a comment

Why Did This Take 80 Years?

Prohibition in the US ended 80 years ago today. I didn’t know that and I have never met anyone who did. It’s also my wife’s birthday, and she didn’t know it either. However, she now has another reason to have … Continue reading

Posted in product introduction, promotion, strategy, What | Tagged , , , | Leave a comment

Marketing Done Well

While we often make fun of the airlines on this blog, this is an example of really good marketing. It has to do with Southwest Airlines. If you do not fly them often or at all you probably think they … Continue reading

Posted in airlines, Marketing | Tagged , , , , , , | Leave a comment

Marketing Done Well

Ok, another airline example, but this is a good marketing example. It has to do with Southwest Airlines. If you do not fly them often or at all you probably think they still have the “cattle call” boarding process that … Continue reading

Posted in airlines, Innovation, Marketing, promotion | Tagged , , , , , | Leave a comment