Tag Archives: market share

Why You Need To Be #1 or #2

GE has a mantra that they intend to be #1 or #2 in any market they serve, and if they can’t they will exit the market. In my first book on Marketing, It’s Not Rocket Science: Using Marketing to Build … Continue reading

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How Do You Eat An Elephant?

Most people know the answer to that age-old question is “one slice/piece/bite at a time.” How do you attack an intrenched, big competitor? Same way. In the 1960s Crest became the defacto cavity fighting toothpaste due to their unique acquisition … Continue reading

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Don’t forget indirect competitors

We all learn in Marketing 101 that competition can be direct or indirect. Most companies focus almost exclusively on direct competitors until they have to wake up to their indirect competitors … usually late. The beer industry is there now. … Continue reading

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Kicking butt in the downturn

W.W. Grainger Inc. last Wednesday reported an 18% drop in second-quarter profit but said it was able to carve out market-share gains even as the economy is showing no signs of a rebound. Apple® announced financial results for its fiscal 2009 third … Continue reading

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Is Steve Ballmer delusional or just wrong?

Where am I coming from with this one you may ask? Or perhaps your answer is both. Anyway, this blog post is really about an interview with Steve Ballmer published in the San Jose Mercury on October 6th regarding Microsoft’s … Continue reading

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