As I do each year, along with countless others, here’s my thinking on this year’s crop of Super Bowl ads. (I already posted on the two puppy ads.)
There were lots of good ads this year as each year, so I’ll focus on the few that stood out for me, for various reasons.
The ad I thought was best over all was the Bud Brewed Hard Ad. It was well done, and delivered its message effectively, and right in the face of its craft-brewed competitors.
I thought both of the Doritos ads were fun and not as tasteless or juvenile as some have been previously.
People have been making a big deal about McDonald’s ad and the pay for it with love approach. The ad was well done, the campaign has appeal, but will they deliver? If this campaign does not affect a significant number of people, it may just backfire.
What say you?