Category Archives: Super Bowl Ads

Shame on Frito-Lay: Super Bowl Ad Fail

Despite the damage it may cause, Frito Lay ran the Cowboy Kid Doritos ad during the Super Bowl. While the ad itself is simulated and no dogs were harmed, it portrays an extremely dangerous practice of encouraging kids to ride … Continue reading

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Trailers For Commercials?

You know it’s a significant event when the upcoming commercials have trailers. While I am not convinced that companies use their Super Bowl investments effectively, you have to admit that when the commercials for the event have trailers/teasers running, it’s … Continue reading

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The good and not so good ads from Super Bowl 2013

Of the remaining ads not mentioned in my earlier posts, here are the few that I felt warrant a mention. (BTW, as a reminder, I don’t comment on movie or TV show ads as they are tied to the content … Continue reading

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Super Bowl 2013 Emotional Connection Ads

Very few companies can or should afford to use advertising to cement an emotional connection. Coke probably should and doesn’t really. However three Super Bowl 2013 ads seem to have that focus: 1. The Budweiser Clydesdales: This is a classic … Continue reading

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Super Bowl 2013 Ad Commentary and Car Ads

As I say each year prior to these comments, I believe effective ads should lead to action. I realize that some disagree with me, and it is reasonable for Super Bowl ads to evoke other valuable emotions on the part … Continue reading

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2012 Super Bowl 2nd Half Ad commentary

I am not commenting on the Chrysler ad with Clint Eastwood because I did not see it. It was at half-time. And it has become a political football anyway. There were six ads that stuck out for me in the 2nd … Continue reading

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It’s almost Super Bowl time … again

The teams are set and the day is approaching. For us, aside from those of us who like football, or have a “dog in the hunt,” it’s about the ads. As in earlier years, we will offer our insights on the ads after … Continue reading

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