Tag Archives: business strategy

Thank Goodness McDonald’s Wasn’t Like JC Penney

I have previously noted how JC Penney hired Ron Johnson to create a growth strategy for the company. He implemented a new strategy, and as anyone would likely realize, sales went down. Why, as I wrote in the prior post, … Continue reading

Posted in strategy, Uncategorized | Tagged , , , , | Leave a comment

Again With The Power Of Focus

“There is no business that cannot improve its performance by narrowing its focus.” Thus stated David Palmer an original member of our team many years ago. And I keep finding examples to prove he was right. Here is another: New … Continue reading

Posted in competitive advantage, Focus | Tagged , , | 1 Comment

Sense And Respond; Or Wonder What Happened

I was looking back through some files and found an article from the July/August 2011 issue of The Harvard Business Review: “Adaptability: The New Competitive Advantage.” I’m sure I kept it because its basic premise: the need for flexible, adaptable, … Continue reading

Posted in competitive advantage, Spending time with customers | Tagged , , , , , | Leave a comment

A Billion Here, A Billion There, Pretty Soon It’s Real Money … Or Not

Yesterday Microsoft announced it was shutting down and writing off its $7.4B investment in Nokia. They just bought them last year. What strategy change was necessary, and unforeseeable just 12 months ago (give or take), that caused this $7.4B investment to … Continue reading

Posted in strategy | Tagged , , , , , | Leave a comment

A Relook at Marketing Myopia

Al Ries recently wrote an outstanding article for Advertising Age where he re-looks at Ted Levitt’s classic article from the Harvard Business Review, “Marketing Myopia.” Just read his article. Mitch

Posted in strategy, What | Tagged , , | Leave a comment

Now what?

The all-knowing, all-seeing Federal Reserve (not Carnac) has advised they expect the U.S. economy to remain essentially flat for several years. Is it ok with you if your company does the same? (Ok, after the downturn of 2009/10, where flat was … Continue reading

Posted in management, Marketing, strategy | Tagged , , , , , | Leave a comment

Rethinking your business model

Especially in today’s continuingly chaotic economy it may be time to reconsider your business model. To learn more about how to do that read the article in Chief Executive. Mitch

Posted in strategy | Tagged , | Leave a comment