Tag Archives: brand promise

The Brand Experience Myth

Many brands continue to lose relevance, value and profitability. Much is written about how “marketing” needs to fix this. Talk abounds about consumer experience, purpose driven brands, etc. It’s all misdirected. I will accept that consumer experience and connection with … Continue reading

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Promises You Can’t Keep … Why Make Them?

This is a theme I am writing about over the last couple of months, because it keeps coming up … and I can’t see what the point is of making promises you can’t deliver upon. This post is about La Quinta … Continue reading

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A Point In Every Direction Is The Same As No Point At All

The headline for this post is the famous line from the Pointless Man in Harry Nilsson‘s classic made-for-TV movie, The Point, circa 1972. Many brands forget this warning in their attempt to stand for everything they can imagine some customer … Continue reading

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Who Says Lawyers Can’t Promise Results?

As many readers know, I’m a big fan of understanding What your customer is trying to buy from you and focusing on that as your brand, product or company promise. My book, The Secret to Selling More, is all about … Continue reading

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