Tag Archives: chief customer officer

In The Continuing Quest For I’m Not Sure What…

JC Penney is still finding ways to amaze me; and not in a good way. I’ve railed on them for a while as regular readers know. (New readers just do a search of the blog for Penney.) Last month they … Continue reading

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Maybe we’re just Marketing snobs?

Advertising Age ran an article about the “expanding role” of the CMO. As you might expect, this article got my attention. Unfortunately, I was again stunned by what CMOs must have thought their jobs were before because the article’s definition … Continue reading

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