Tag Archives: marketing process

A 6-Step Plan For Increased Competitive Advantage

If you a running a competitive business these days, you already have world-class operations (if you didn’t, you’d be out of business or on the short path there to.) That is, you have already applied process technology and process management … Continue reading

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How process management can elevate the value of Marketing

Business Process Management (BPM) is well accepted practice on the supply chain side of most businesses. However, supply chain improvement is only likely to get you parity with the best practices in your industry because great companies have been focused … Continue reading

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Radio interview on marketing process

This has been a busy week for radio interviews. I was interviewed for the second time on BlogTalk radio today. I spent a half-hour talking with Tom Cox on the CEO’s role in managing marketing and the use of process … Continue reading

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Seven Steps To Value Acceleration (Part 1)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next couple … Continue reading

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The human side of process management

This is a guest post by one of our co-workers, Bayard Bookman. He was reviewing the post Mitch made on Processgenie.com and had some comments of his own. Perhaps the largest resistance to applying BPM to the demand side, i.e., … Continue reading

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Applying process thinking to marketing and sales

I am the guest blogger today at http://blog.processgenie.com.  Check it out. Mitch

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Innovation: Where’s the leverage

Innovation is still getting a lot of press, most recently we read an interesting piece in Business Week. (Can’t find it on their site, so no link, sorry.) In the September 22nd issue they published some results from the 2008 … Continue reading

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Rearranging the deck chairs?

Advertising Age published an article recently entitled “Reorganization Doesn’t Do It for Marketers.” (I’d give you a link but Ad Age makes you pay for their articles, so you need a login.) The gist of the article is based on research … Continue reading

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Listen to our radio interview … free

Ralph and Mitch were recently interviewed on a business radio program on their views of the current trends and pressures on marketing and sales people and processes. You can listen to this mp3 file by using this link: http://audioam.blogtalkradio.com/show_116650.mp3

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CMO instability due to lack of process management

The current issue of Business Week has an extensive article on the short tenure of CMOs.  It seems that they have a shorter life than any other position in the C-suite.  This really isn’t very surprising to us.  After all, … Continue reading

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