Tag Archives: competitive advantage

Using Process Management to Effectively Deal with Customer Complaints

Customer complaints are a gift. Complaining to you, rather than about you can help you get better without the loss of customers. Amazon has a famous and effective process for making this happen. Mitch

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Rearranging the Deck Chairs on the Titanic

When companies get in trouble, often times their knee-jerk reaction is to reorganize. Public companies will do that in hope their shareholders think they are taking action. Others do it because they have the usually mistaken belief that changing people … Continue reading

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Control Charts: One of Ishikawa’s 7 Tools of Quality

Our focus is on helping you improve the revenue side of your business, and also the bottom line, by using proven process management methods in Marketing and Sales. Ishikawa developed seven tools he felt would improve results. We look at … Continue reading

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If You Can’t Fix It, Feature It: Part 5

Those words said to me several years ago by Roy Fields have been golden. This is the fifth post on this specific topic, and you can find the others with a quick search of the key phrase. I saw the … Continue reading

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Now, That’s How It’s Done

Last year I posted about Hertz’s campaign to get you to rent cars with Sirius XM radio when they can’t determine how to offer it consistently. That situation has not changed. They still promote it, and they still can’t be … Continue reading

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A 6-Step Plan For Increased Competitive Advantage

If you a running a competitive business these days, you already have world-class operations (if you didn’t, you’d be out of business or on the short path there to.) That is, you have already applied process technology and process management … Continue reading

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The Principles of Competitive Advantage

We believe you can understand competitive advantage, and how to achieve it (or cede it) in four simple statements: Competitive advantage goes to the risk takers … to those who pioneer new management techniques/approaches. That can include new processes, new … Continue reading

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How To Effectively Organize Your Research Activities

Most organizations collect information about their environment in a multitude of places, and usually they are not coordinated. Further, often these research efforts are incomplete. Yet it is obvious that without information about your business environment, you can make no … Continue reading

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Misguided Competitive Advantage

Much is written on competitive advantage. The amazon.com website brings up 1000s of search results in the books section alone. My second book, The Secret To Selling More, discusses it, and my third book (along with Ralph Mroz), Value Acceleration, … Continue reading

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Sense And Respond; Or Wonder What Happened

I was looking back through some files and found an article from the July/August 2011 issue of The Harvard Business Review: “Adaptability: The New Competitive Advantage.” I’m sure I kept it because its basic premise: the need for flexible, adaptable, … Continue reading

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