Tag Archives: marketing accountability

How Much Is Marketing Really Worth To Your Company?

Well, there’s an often asked question. How do you answer it? We’ve seen and heard CMOs, VPs of Marketing, etc. scramble to create an answer to this question. Articles are written regularly on the importance of quantifying Marketing ROI and … Continue reading

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Finally A Brand Metric That Might Actually Matter

Brand value metrics abound. Several consulting and branding firms purport to measure brand value. I have written my opinion on those before. Many marketers attempt to persuade their boss that increased brand awareness equals increased revenue. Not true. Meanwhile many, … Continue reading

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Just When You Begin To Think They Are Serious About Marketing Accountability

Holding Marketing accountable has been in vogue for about 10 years now. Many companies claim to be pushing for it. The C-Suite claims to demand it from their CMO, and then your read an article like this one, and you … Continue reading

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Offline Marketing Accountability is here at last

While it doesn’t fix everything, and who’d believe it if it claimed to, I am impressed with Euclid Elements and their ability to report real-time and aggregated in-store and near store behaviors for retailers. Retailers rely upon gut feel and guesswork … Continue reading

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Metrics, Accountability and other Drugs

Demanding accountability from Marketing has been the focus in many companies for a few years now. Metrics and dashboards have been the primary action taken by Marketing to respond to this pressure. (What better way to convince people you are … Continue reading

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11 Secrets to Marketing in a Down Economy (Part 2)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can download … Continue reading

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Instant Feedback Not Limited To Web-based Marketing Programs

An article in the September 29, 2008 issue of Forbes Magazine talks about Alliance Tech and their intelligent use of RFID technology to track trade show visitors and their booth visits. Now an exhibitor can know who visited their booth, … Continue reading

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