Tag Archives: lean thinking

What Is Lean Marketing … Really?

Occasionally I feel the need to resurrect this question. As I have noted a few times in the past, the term Lean Marketing has become bastardized by consultants with their own agendas. Since we are consultants too, one could argue … Continue reading

Posted in process management | Tagged , , , | Leave a comment

Lean Marketing

I first posted about this back in 2009. Unfortunately it is only getting worse. As with many useful approaches, terms are co-opted by others and “basterdized.” This is what has happened to the term Lean Marketing. As I noted before, Lean … Continue reading

Posted in process management | Tagged , , , | Leave a comment

What is Lean Advertising?

Advertising Age published an interesting set of findings from The Association of National Advertisers (ANA) about a significant shift to more use of in-house advertising from outside agency usage. The title of the article “Leaner Ad Budgets Mean …” got … Continue reading

Posted in Advertising, Lean Thinking | Tagged , , , , , , , , | 2 Comments

What outcome are you trying to produce?

A well written post on the Lean CEO blog recently looked at the propensity of airlines to pad their schedules. The writer notes that this is a classic “inventory” solution to ineffective processes and a failure to apply lean thinking correctly. I … Continue reading

Posted in airlines, Lean Thinking | Tagged , , , , , , | Leave a comment

Waste isn’t a useful strategy to maintain jobs

It appears that the U.S. is about ready to allow trucks originating in Mexico to deliver goods to any destination in the U.S. per the NAFTA agreement. This aspect of the NAFTA agreement has not been honored since its inception, … Continue reading

Posted in Lean Thinking | Tagged , , , , , | Leave a comment

All process improvement is not lean thinking

My friend Bob Caveney shared with me a story he had recently heard. It may be one you have heard before, but it got me thinking about lean and process improvement approaches and how they are applied by various companies. A guy … Continue reading

Posted in process management | Tagged , , , , | 1 Comment

More waste … wow

Last week I talked about the need to remove waste from your processes to stay competitive. I briefly mentioned the flawed, post-process inspection the government was proposing for healthcare process improvement. A recent article in Business Week presents even more evidence of … Continue reading

Posted in Lean Thinking, process management | Tagged , , , , , | Leave a comment