Tag Archives: facebook marketing

Media Hype

Forever (probably), but at least for decades the media has hyped their “readership,” “viewership,” or whatever. They have tried to convince potential advertisers that they have the precise audience the advertiser needs and lots of them. For a long time … Continue reading

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Grow up already

In a recent issue of Ad Age, Jennifer Modarelli writes an article entitled, “Sorry, but Facebook Friends of Video Views Won’t Help Your Brand.” Duh!!!. She is absolutely right and my gripe is not with her or her article. It … Continue reading

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