Tag Archives: advertising claims

Media Hype

Forever (probably), but at least for decades the media has hyped their “readership,” “viewership,” or whatever. They have tried to convince potential advertisers that they have the precise audience the advertiser needs and lots of them. For a long time … Continue reading

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Slipping?

Back in 2013 I posted about Quinn Emanuel’s ad and their focus on providing what their customers want to buy … a win. In 2013 their “see it our way” number was 90%. In their most recent ad it is … Continue reading

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