Tag Archives: A.C. Nielson

Media Hype

Forever (probably), but at least for decades the media has hyped their “readership,” “viewership,” or whatever. They have tried to convince potential advertisers that they have the precise audience the advertiser needs and lots of them. For a long time … Continue reading

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Why new products fail

A.C. Nielson, for who knows what reason, apparently recently completed a “study” of 30 packaged-goods marketers and found a possible correlation between new product success rates and management. In an industry with a documented new-product failure rate of between 60% … Continue reading

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