Tag Archives: business decisions

How Do You Decide What To Do?

Much has changed since 2005 in terms of how marketers are expected to make decisions. We’ve gone from a gut feel and intuition driven process (mostly) to what is supposed to be a data-driven, fact-based decision process today. Marketers are … Continue reading

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Choosing … it’s such a problem

I read a blog post today by Mary Hunt. It starts as follows: “Nearly all the marketers I have spoken to lately have told me the same thing: after the headcount reductions in their firms, they don’t have enough people on … Continue reading

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