Tag Archives: menu price strategies

Bigger Words = More Money

Most of us have probably heard the disparaging remark that lawyers are paid by the word. Turns out they are not the only ones. According to Stanford computational linguist, Dan Jurafsky, based on his analysis of restaurant menus, “The more … Continue reading

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Pricing for Profit

Substantial research and evidence exists to show that people are irrational about prices … and predictably irrational. Another study, this time in the hospitality industry, demonstrates this fact. Cornell University did a research study on menu pricing in restaurants. The¬†key … Continue reading

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