Tag Archives: think like your customer

Think Like A Customer … Apparently It’s Even Harder To Do Than We Thought

I believe the critical skill required of any good marketer is the ability to think like a customer, as opposed to hoping the customer thinks like them. Many other experts also stress the need to think like a customer. While … Continue reading

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Re-learning to listen … maybe

USA Today had an interesting article in the July 20th issue that suggests “Buick wants to know how they really feel.” A reporter followed a Buick research team as they did in-depth interviews with potential customers about features of interest … Continue reading

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