Tag Archives: McDonald’s

In ‘N Out vs McDonald’s

I have posted before about the differences between In ‘N Out and McDonald’s. Just last week one of the Principals in our company, Neil Reckon, noted a process example difference between the two companies I have seen but never thought about … Continue reading

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Thank Goodness McDonald’s Wasn’t Like JC Penney

I have previously noted how JC Penney hired Ron Johnson to create a growth strategy for the company. He implemented a new strategy, and as anyone would likely realize, sales went down. Why, as I wrote in the prior post, … Continue reading

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How Do You Decide What To Do?

Much has changed since 2005 in terms of how marketers are expected to make decisions. We’ve gone from a gut feel and intuition driven process (mostly) to what is supposed to be a data-driven, fact-based decision process today. Marketers are … Continue reading

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What’s Really Wrong With McDonald’s

Much is being written about the so-called McDonald’s turnaround (the current one). Pundits chime in regularly as to what they need to do. Much is being made of “menu creep.” The belief is the menu has grown to the point where … Continue reading

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Lipstick On A Pig

McDonald’s has apparently announced a major new “brand” campaign, while sticking with the “I’m Lovin’ It” theme. According to this article, much is being made of the breadth and depth of the new campaign. Really? Do you really think the … Continue reading

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McDonald’s May Be Getting It

Back in the early days of McDonald’s and In n Out Burger, both stores offered hamburgers, french fries, soft drinks and milk shakes. McDonald’s had the word Hamburger on its signs (no longer) and they were focused. Over the decades … Continue reading

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Eleven Years Later And Back Where They Were

Back in 2003 McDonald’s was suffering from a lack of execution that was affecting its top and bottom lines. The CMO at the time was given credit for turning things around with the “I’m Lovin’ It” campaign. As I noted in an … Continue reading

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