Tag Archives: Buick

If You Can’t Fix It, Feature It

A while back, Roy Fields, a Corporate Vice President for Teledyne, said those words to me. Over the years, I have decided it was one of the great pieces of advice and “lines” I have ever received. Turns our Buick … Continue reading

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If you get the product right, “marketing” is a lot easier

It’s no secret that Buick car sales and the Buick brand have been on a downward slide for over two decades. This performance notwithstanding, Buick was selected as one of the surviving brands in the GM portfolio. In a post … Continue reading

Posted in Automobile Industry, Marketing | Tagged , | 1 Comment

Re-learning to listen … maybe

USA Today had an interesting article in the July 20th issue that suggests “Buick wants to know how they really feel.” A reporter followed a Buick research team as they did in-depth interviews with potential customers about features of interest … Continue reading

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Is Buick focused or confused?

To be fair, Buick is in transition as a retained brand for the “new” General Motors, but… I was hanging around the Buick dealer today because it used to be a Pontiac, Buick, GMC dealer (well actually it also had … Continue reading

Posted in Automobile Industry, brand, Focus | Tagged , , , , | 1 Comment