One of the greatest innovations, in my daily life at least, is the tagless t-shirt. For decades every time I bought a new shirt or t-shirt, I took out a pair of scissors and cut the tag on the inside off (you know, the one at the base of your neck that drove you crazy). Well now most t-shirts come tagless, and the manufacturer’s information is printed instead in the same place.
So simple, and so long coming. I bet it’s even less expensive to make them this way.
I’ve never worked in the t-shirt industry, and to the best of my knowledge we’ve never had a client in it, so I don’t know why such a simple thing, one that probably saves money, and one so much desired by actual customers, was so long in coming.
But I will bet that it had to do with two things that we run into all the time: 1) “We’ve always done it that way”, and 2) as Mitch says, “It’s amazing the lengths that executives will go to to avoid talking to an actual, live customer.”