Tagless t-shirts and willfull ignorance

One of the greatest innovations, in my daily life at least, is the tagless t-shirt.  For decades every time I bought a new shirt or t-shirt, I took out a pair of scissors and cut the tag on the inside off (you know, the one at the base of your neck that drove you crazy).  Well now most t-shirts come tagless, and the manufacturer’s information is printed instead in the same place.

So simple, and so long coming.  I bet it’s even less expensive to make them this way.

I’ve never worked in the t-shirt industry, and to the best of my knowledge we’ve never had a client in it, so I don’t know why such a simple thing, one that probably saves money, and one so much desired by actual customers, was so long in coming.

But I will bet that it had to do with two things that we run into all the time: 1) “We’ve always done it that way”, and 2) as Mitch says, “It’s amazing the lengths that executives will go to to avoid talking to an actual, live customer.”


This entry was posted in Innovation, market research, product development. Bookmark the permalink.

1 Response to Tagless t-shirts and willfull ignorance

  1. rontomlin says:

    HanesBrands strategy to “Innovate-to-elevate” is paying off. Going tagless allows them to increase price while lowering their cost. And I no longer purchase the other brand.
    “From 2009 to 2012, we grew sales $800 million” – http://bit.ly/1dnvrgq

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