Tag Archives: brand focus

Eleven Years Later And Back Where They Were

Back in 2003 McDonald’s was suffering from a lack of execution that was affecting its top and bottom lines. The CMO at the time was given credit for turning things around with the “I’m Lovin’ It” campaign. As I noted in an … Continue reading

Posted in Advertising, brand, customer satisfaction, Focus, management, retail | Tagged , , , | Leave a comment

A Relook at Marketing Myopia

Al Ries recently wrote an outstanding article for Advertising Age where he re-looks at Ted Levitt’s classic article from the Harvard Business Review, “Marketing Myopia.” Just read his article. Mitch

Posted in strategy, What | Tagged , , | Leave a comment

A Point In Every Direction Is The Same As No Point At All

The headline for this post is the famous line from the Pointless Man in Harry Nilsson‘s classic made-for-TV movie, The Point, circa 1972. Many brands forget this warning in their attempt to stand for everything they can imagine some customer … Continue reading

Posted in brand | Tagged , , , , , | Leave a comment

Insights from Al Ries

In the January 5, 2009 issue of Ad Age, Al Ries published an insightful article entitled “The Difference Between Building a Business and Building a Brand.” We agree with virtually all of Al’s points in his article (as we usually do). The … Continue reading

Posted in brand | Tagged , , , , , , , , | 1 Comment