Tag Archives: I’m Lovin’ It

Lipstick On A Pig

McDonald’s has apparently announced a major new “brand” campaign, while sticking with the “I’m Lovin’ It” theme. According to this article, much is being made of the breadth and depth of the new campaign. Really? Do you really think the … Continue reading

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Eleven Years Later And Back Where They Were

Back in 2003 McDonald’s was suffering from a lack of execution that was affecting its top and bottom lines. The CMO at the time was given credit for turning things around with the “I’m Lovin’ It” campaign. As I noted in an … Continue reading

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If you get the product right, you’re most of the way there…

Several years ago pundits credited McDonald’s “I’m Lovin’ It” advertising campaign with the turnaround that McDonald’s experienced at that time. I’m pretty sure their CMO at the time was happy to accept that accolade. Less well reported was that coincident with that new … Continue reading

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