Tag Archives: Business

Let’s get emotional

Al Ries had a great article in yesterday’s Advertising Age┬ámagazine about emotion and slogans. Pundits have suggested for some time now that brands need to make an emotional connection with the user. Many companies have created a social networking strategy … Continue reading

Posted in communication, Marketing | Tagged , , , , , , , , , , | Leave a comment

If we could just go viral…

Word of mouth (now called┬áviral marketing because “mouth” is only a small piece of the communication method today) marketing is highly effective. Making it happen is everyone’s holy grail. We have participated in countless conversations with customers that start, “How … Continue reading

Posted in promotion | Tagged , , , , , , , | 1 Comment